The shopping engines work just like search engines.  They looking for relevant data in your feed to inform shopping search engine result pages (sSERPS).  Yes, the algorithms look at a lot of information, but everyone who thinks about data quality knows that fine tuning product titles and product descriptions makes a big difference.

So I’m always shocked when I realize around this time of year that merchants haven’t taken the time to include holiday keywords in their product titles and product descriptions.  So run a quick test and see what happens.  There are so few search results when you search for ‘christmas present’ on the leading shopping engines that you can probably stand out really easily.   Smarter.com tipped me off to this strategy 3 years ago!

Don’t spam the engines, but if you have great potential Christmahanukwanzaakah presents, then go for it.

Here are some holiday keywords to consider: christmas/hanukkah present, christmas/hanukkah present for dad/mom/boyfriend/girlfriend.

For example, in the description for ‘Men’s Fleece Jacket’ test out something like:  Men’s Fleece Jacket makes a great christmas present for Dad.