As I mention over at SingleFeed, Become has ‘granularized’ its taxonomy. As I’ve said time and time again, proper categorization is one of the main drivers of success on the shopping comparison engines. Make sure to take advantage of the updated taxonomy.
While your total clicks may go down as you refine categorization, your overall conversion rate should rise.
It’s good advice if you have a reasonable amount of SKUs, but what happens when you have almost 250k SKUs on 15 different sites?
What is the second best alternative to the proper taxonomy codes? Will providing the section tree from your own website be enough to categorize each product, or is that just a bad idea?
Comment by Dale S. — May 14, 2007 @ 6:14 pm