A friendly tip from our friends at Become…

Some of our most savvy merchants go on all the engines every morning and check their top 20 words. It is amazing how good they are at spotting changes and reasons for it. They know exactly which index Google is running. They can tell when we change our algorithms. Smart people. So here is my tip.

Know your top queries (keywords).

You should know what your top 20-100 keywords are on Google, MSN, Yahoo. These will typically relate to queries on Comparison Shopping sites. Type these queries into your favorite Shopping Engines and see how you rank. Take snapshots of the screen for later reference. Over time you can start to understand how your rankings can be affected by bidding, optimizing titles and descriptions, changes to the engine algorithm, and changes by your competition. Don’t like the results? Improve your titles and descriptions to give the engines a better idea of what your products are and what queries they relate to. Your second option is to start bidding! You can change your bids by 1 cent, then type in the queries again to see the changes. Continue this until you get your desired placement with cost of sale.

Maybe it’s time for WebPosition to work this into its package.

Disclaimer: All optimization strategies are suggestions and do not guarantee success. These are data feed optimization tactics I have used or others have suggested which I think everyone should at least think about, if not test.