A couple days ago, I talked about optimizing the product title or product description in your data feed. Well, let’s take that a step further. Consider optimizing the titles and descriptions for holiday related keywords/keyword phrases.

As I wrote in ComparisonEngines last year, “Shopping comparison engines are very similar to major search engines like Yahoo! and Google in that they look for keywords (in your feed) to determine relevant results for searches. Are your products titles and descriptions chock full of holiday related terms? And no, keyword stuffing is not an effective method here…just use common sense. Spruce up that fleece jacket desctription to read ‘Christmas present idea: Fleece Jackets for Mom and Dad for the holidays. Ok, a little kitschy, but you might just show up in searches for ‘christmas present’…

So remember that the tie you’re selling isn’t just a tie, it’s a potential gift for dad…test out a title/description like this:

Title: Paisley tie gift for dad.
Description: This paisley tie is the perfect hannukah gift or christmas gift for dad.

Yes, I’m sure people are searching for ‘paisley tie’, but I have a feeling that ‘gift for dad’, ‘hannukah gift’, and ‘christmas gift’ are also popular search phrases. Why let the gift basket companies have all the sales?

Disclaimer: All optimization strategies are suggestions and do not guarantee success. These are data feed optimization tactics I have used or others have suggested which I think everyone should at least think about, if not test.