While talking with a rep from one of the shopping engines yesterday about bidding, he mentioned a new optimization strategy I hadn’t thought of before.

As opposed to participating in the paid logo listing programs, why not test taking that logo down and applying some portion of the typical $0.10/click fee towards bidding. In most cases, the majority of merchants don’t bid or bid $0.01 above the minimum…well, a merchant without the logo could bid $0.09 above the minimum and probably get some great exposure. Sure, the logo won’t be there to attract clickers…but sometimes all you need is better positioning.

Disclaimer: This is a suggestion for a data feed optimization test…if you try it and it works, then you’re happy. If it doesn’t work, come back and yell at me, but remeber, strategies listed on LoveYourFeed do not guarantee success. These are tactics I have used or others have suggested which I think everyone should at least think about, if not test.