LoveYourFeed.com

In case you missed the webinar or had to leave early, we made a recording and will soon have it available online.

Thank you to Matt Ledford and Grant Henry of FastPivot for sharing some great information for Yahoo! Stores.

Recording: Now Available!

We covered the following topics:
- How to add custom fields to your Yahoo Store
- Properly measuring results with Yahoo/Google Analytics
- Take home action items/tips to optimize your feed
- Yahoo Shopping & Pricegrabber changes

We had several great questions that were asked during the webinar, here are a few of the more popular ones:

Question:  I use a third party developer for my Yahoo! Store who generates my shopping engine feed. Would SingleFeed be able to help me?
Answer: Yes. SingleFeed can provide you or your developer our instructions which contain all the information needed to put together a custom feed file.

Question: How do the shopping engines show an aggregated view of products from multiple sellers?
Answer: The shopping engines use several fields to “normalize” the same product and list it for sale from multiple retailers by looking at UPC, ISBN, model number, and more.  By including all these custom fields in your feed, you can ensure your item is listed properly.

Question: Does it matter how often I submit my feed to the shopping engines?
Answer: Yes it matters for several reasons. First is that it ensures accurate product and price information. You wouldn’t want to list products on the engines that may be out of stock or have the incorrect price. Secondly, many of the engines will deem a “fresher” feed more relevant (for reasons described in number 1). Pay special attention to Google Product Search, as your listings expire after 30 days and need to be re-uploaded.

Question: What if my product descriptions contain HTML?
Answer:  The shopping engines do not allow HTML to be submitted. SingleFeed helps merchants by automatically stripping out any HTML and disallowed keywords or phrases from your feed before sending it out to the shopping engines.

Question: How do I ensure my products show up in the right categories on each of the shopping engines?
Answer: When submitting your feeds to each engine, ensure that you are using the taxonomy guide that is specific to each engine. This is a very tedious task but is critical for your success. Poor categorization yields poor results. SingleFeed offers complete feed categorization for our clients.

Question: Is brand field synonymous with manufacturer field?
Answer: Yes for all intensive purposes they can be referred to as the same field.

Question: What are the top 3-5 fields that a Yahoo! Store should add?
Answer: We get asked this all the time by merchants on all platforms. There is no “magic” field that makes your results shoot to the top. We strongly recommend Yahoo! Stores add Manufacturer, Model Number, and any other applicable fields that are relevant to your items.

Question: Since image urls change frequently for Yahoo! Stores, how do I ensure my product images show up on the shopping engines?
Answer: SingleFeed (and FastPivot) both offer methods that ensure the product image urls are updated and your results maintain images. Many other Y! Store feed solutions don’t handle this properly and require you to pay for separate image hosting fees.

Question: How do I add custom fields to my Yahoo! Store to use on the shopping engines?
Answer:  Legacy stores will need to add the custom field to each product, one product at a time. New Merchant Solutions stores can add custom product fields globally, but we recommend working with a Yahoo! Store helper company like FastPivot.

On Wednesday, February 24,  at 2 p.m. EST / 11 a.m. PST,  join SingleFeed as we share our expertise and advice in getting started with the shopping engines.  Yahoo! Stores design and helper company FastPivot will be joining us to not only discuss how to properly track your shopping engine campaigns with Yahoo! Analytics, but also help you understand what metrics to keep an eye on.

We’ll be covering the following topics:
- How to add custom fields to your Yahoo Store
- Properly measuring results with Yahoo/Google Analytics
- Take home action items/tips to optimize your feed
- Yahoo Shopping & Pricegrabber changes

Register for the webinar

For those of you who missed our Shopping Engine Success for Yahoo! Stores webinar, or want to catch it again, head over to Rob Snell’s website or watch them below.

http://www.robsnell.com/singlefeed-webinar.html