What does it mean when you see “Published, Searchable Soon” in your Google Base account? 

This question crops up a lot… and for good reason. Your Google Base account doesn’t do a good job of telling you what’s going on here. When you see this message it means that your most recently uploaded Google Base feed is being indexed for search on Google Base. What it neglects to underscore is the fact that your previously uploaded (penultimate) feed IS still searchable on Google Base. So if you see “Published, Searchable soon”, your items (from the previously processed feed) are still live and searchable on Google Base. 

Sometimes merchants complain that their feed is in a perpetual state of “Published, searchable soon”. Their concern is that if their items are in this state constantly, they are never searchable on Base. If you see this message continually, i.e. for more than 24 hours at a time, it is likely because you upload your feed on a daily basis and: 

1) You have a very large feed (50,000+ items) and/or 

2) Google is experiencing slowdowns with feed processing. 

If you upload a feed on a daily basis, either of the above points could cause your Google Base account to perpetually display the “Published, Searchable Soon” message as Google’s feed processing overlaps into your upload schedule. Some merchants first reaction is to simply stop uploading their feed daily. This is not advisable for a couple of reasons. First, as mentioned previously, even with your current feed in this “Published, Searchable Soon” state, your previously uploaded feed is still searchable, so there’s no reason to stop delivering your feed daily. Second, by sending Google base your feed on a daily basis, you’re allowing Google to make sure your data is fresh. 

As a Google Product Search Approved Partner, SingleFeed recognizes that daily feed submission is optimal.