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Have you wondered how to make your Google AdWords ads more prominent and improve performance? It’s time to hook up your Google AdWords and Google Shopping accounts.

Join SingleFeed and The Rimm-Kaufman Group to hear how to make the most of your Google Shopping and Google AdWords accounts. Learn about AdWords Extension/Plus Box ads, improving your data feed quality and customizing ads to improve click through and conversion rates.

In this webinar we will cover:

- Connecting your Merchant Center & AdWords accounts
- Creating AdWords Extension/Plus Box ads
- Optimizing & tracking your Extension/Plus Box ads

Title: Connecting Google Merchant Center with Google AdWords
Date: Tuesday, July 20, 2010
Time: 11:00 AM – 12:00 PM PDT

Register Now

SingleFeed is a Google Merchant Center Partner and leading provider of data feed management and optimization services for small and medium sized merchants ranging from $250K-$20M in annual revenue.

The Rimm-Kaufman Group provides full-service paid search marketing & attribution management services. RKG clients range from startups to the Fortune-500 and include both marketers in retail, travel and finance.

Join SingleFeed next Wednesday for an informational Webinar in which we’ll walk through all the ways your Google Merchant Center feed can be used. It starts with listing products on Google Product Search, but you can also leverage your data feed on the Google Affiliate Network and Google AdWords. It’s time to put the power of your data feed to greater use. Get a jump start on your competition today!

All serious ecommerce businesses with revenue over $500K can benefit from this informative Webinar. Register today if you want to improve your performance, drive more sales, and discover how to better leverage your Google Merchant Center feed.

Brian Smith and Ryan Douglas of SingleFeed will cover:
- Google Product Search and Google OneBox listings
- Google Merchant Center Account Optimization Tips
- Google Product Extension Ads w/ Google AdWords
- Google Product Ads w/Google Affiliate Network

Register now.

SingleFeed is a Google Merchant Center Partner and leading provider of data feed management and optimization services for small and medium sized merchants.

*This webinar will be recorded. If you cannot attend live, please register and a link to the recording will be emailed to you after the event.

Related to my last post about Using Google Product Extension Ads, I’ve already been asked several times what feed goes where and what ads belong to what Google services.  Brian Smith, who writes ComparisonEngines.com wrote a good post explaining The Importance of the Google Merchant Center Data Feed which I recommend you read for further clarification.

Below is a real life example of a Google search results page for the keyword “dog training collar”.

The Google Product Search listings come from your data feed that is submitted to your Google Merchant Center account (formerly called Google Base). There is no fee associated with clicks on these links (or the underlying shopping pages).

The Google Affiliate Network listings come from you guessed it, the Google Affiliate Network (formerly Performics). Merchants cannot control these ads, as Google is the publisher and is earning a fee from the advertiser.

The Google Product Extension ads (as covered in my previous post) are created by connecting your AdWords account with your Google Merchant Center account.

If you’re still confused, comment below and I’ll help answer your question.

Google recently released Product Extension Ads, also known as Ad Extensions for AdWords. This new feature is available to merchants using Google AdWords and Google Product Search. Within your Google Merchant Center account, you can connect your AdWords account to use product information to create extension ads. AdWords will use your Google Base/Product Search feed to accomplish this.

It’s important to note that you may be able to obtain multiple links to your products on one of these results pages. You can have an organic listing, Product Extension Ad links, and Google Product Search results under the “Shopping results for…” section which can increase the number of chances you’ll get a visitor to your website.

For those who don’t what an Extension Ad looks like, check out these results.

Search “Fein Multimaster” with results from AllProTools/AllProFein

Search “Delta 470″ with results from PlumberSurplus.com. Note that their Google Checkout badge is showing as well, with a current $5 off orders of $30 or more.

Once you add your AdWords account id to your Google Merchant Center account, you can then go add new keywords campaigns that utilize this data. To learn more about how to create these ads visit AdWords Help Center.