Back in late July, Google announced that they would be retiring the “one at a time” listing feature for Google Base listings and require items to be submitted via data feeds or an API. If you don’t know what API stands for then chances are it’s not for you. This is inherently going to cause a few issues for some merchants who have managed their small number of products using the one at a time feature. Their items will eventually expire and they’ll be forced to submit a feed. Don’t freak out because I said data feed. Data feeds don’t have to be scary like Al Pacino’s little friend in Scarface. Data feeds don’t have to be overwhelming either. Infact they can be very valuable to your ecommerce website and we suggest that you make the most of the other shopping engines and don’t put all your eggs in one basket.

If you need more information on building a data feed for just Google and you don’t have many products and zero budget for help then we recommend you look at the Google Base Help section http://base.google.com/support/bin/topic.py?hl=en&topic=2922. If you have lots of products, want to list on more than just Google Product Search, and get a whole lot more like categorization and performance tracking, then contact SingleFeed at info ‘at’ singlefeed.com to see how we can help.