From Become’s inception, I’ve had a soft spot for them from a merchant perspective.  While they haven’t gotten everything right, I’ve always appreciated their focus on helping merchants succeed.  And this year, Become seems to be out front in effectively communicating their value proposition.  Since the beginning of the year, I believe I’ve received 7 emails announcing new features or making recommedations to improve my performance on Become.  This is a great customer retention strategy as well as an impressive effort to help merchants succeed.

In case you’re curious what Become has been up to, here are some of the recent email topics:

Become.com Tip of the Week:  Product Titles (Optimization)

What’s New on Become.com: Hot Products (Optimization)

Become.com Update:  New Logo Policy (News/Optimization)

Great News from Become.com! (News – qualified leads and conversion % up)

New Become Campaign Management Tool (News/Optimization – Install the new ROI tracker)

Become.com Feature:  ROI Tracker (News/Optimization – Install the new ROI tracker)

Become Tip of the Week: Improving Conversions (Optimization – How the new ROI tracker works)

There’s a lot of great work here to help you perform better. If you’re interested in working with Become, SingleFeed can help you get started or just email Become directly at ‘getclicks at become.com’.  And if you’re a current Become merchant and missed any of these emails, make sure to get in touch with your account manager.