Comments on: Store Optimization http://www.loveyourfeed.com/store-optimization-31.htm Data feed optimization for the shopping comparison engines Fri, 21 Nov 2008 20:34:56 +0000 http://wordpress.org/?v=2.0.4 by: Sushant Ajmani http://www.loveyourfeed.com/store-optimization-31.htm#comment-34 Mon, 11 Dec 2006 22:57:28 +0000 http://www.loveyourfeed.com/store-optimization-31.htm#comment-34 The below mentioned techniques are applicable for all the PRODUCTS you guys are marketing on CSE Engines and Search Engines like GOOGLE, YAHOO and MSN. 1. Add TOP SELLING and RECOMMENDED PRODUCTS Section on all the Category Pages. 2. If you are using Enterprise Search Engines like ENDECA, VERITY or FAST, go through the SCORING or RANKING techniques and try to show your BEST BUY products at the top. This would really ease the selection process. 3. Show promotional messsaging right underneath the Product Details on the Category/Family or Search Results pages. 4. Inventory Status on the Category & Search Results pages would be of great help for the customers in making their selection. (Most of the customers prefer Guaranteed Delivery and the inventory status would justify their selection) 5. All the PRODUCT PAGES AND CART PAGE should list the CROSS SELL COMPLEMENTARY Items. This would cause impulse buying and increase the AOV. 6. Try to show ADD TO CART button on FAMILY or CATEGORY PAGES for all the SINGLE SKU items. The target should be to make the CHECKOUT PROCESS faster and increase the CONVERSION potential. The below mentioned techniques are applicable for all the PRODUCTS you guys are marketing on CSE Engines and Search Engines like GOOGLE, YAHOO and MSN.

1. Add TOP SELLING and RECOMMENDED PRODUCTS Section on all the Category Pages.

2. If you are using Enterprise Search Engines like ENDECA, VERITY or FAST, go through the SCORING or RANKING techniques and try to show your BEST BUY products at the top. This would really ease the selection process.

3. Show promotional messsaging right underneath the Product Details on the Category/Family or Search Results pages.

4. Inventory Status on the Category & Search Results pages would be of great help for the customers in making their selection. (Most of the customers prefer Guaranteed Delivery and the inventory status would justify their selection)

5. All the PRODUCT PAGES AND CART PAGE should list the CROSS SELL COMPLEMENTARY Items. This would cause impulse buying and increase the AOV.

6. Try to show ADD TO CART button on FAMILY or CATEGORY PAGES for all the SINGLE SKU items.

The target should be to make the CHECKOUT PROCESS faster and increase the CONVERSION potential.

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