Ok, this blog is supposed to be about data feed optimization, but we should all be thinking about store optimization, too. The Yahoo! Store blog, written by Paul Boisvert, has been running a 12 posts of Christmas (hmmm…I think it should have been the 9 days of ChistmaHannaKwanza) series with great tips for all etailers. You don’t need a Yahoo! Store to take advantage of his advice. I added the Yahoo! Store blog to my list of links, but make sure to check out these holiday treats:
Tip Three - Tell a Friend
Tip Six - Cross-Sell
Tip Two - Customize Your Header for the Holidays
Tips like these aren’t going to make or break your next two weeks, but I view store optimization as part of the larger war against your competition. The more work you do on your site to increase conversion rate, drive down CPA, increase average order size, etc., the better position you’ll be in to fight off your competitors on the pay per click (PPC) engines or in an affiliate program or with an email marketing campaign.
What other resources do you read for Store Optimization tactics? Let me know so I can spread the word.
The below mentioned techniques are applicable for all the PRODUCTS you guys are marketing on CSE Engines and Search Engines like GOOGLE, YAHOO and MSN.
1. Add TOP SELLING and RECOMMENDED PRODUCTS Section on all the Category Pages.
2. If you are using Enterprise Search Engines like ENDECA, VERITY or FAST, go through the SCORING or RANKING techniques and try to show your BEST BUY products at the top. This would really ease the selection process.
3. Show promotional messsaging right underneath the Product Details on the Category/Family or Search Results pages.
4. Inventory Status on the Category & Search Results pages would be of great help for the customers in making their selection. (Most of the customers prefer Guaranteed Delivery and the inventory status would justify their selection)
5. All the PRODUCT PAGES AND CART PAGE should list the CROSS SELL COMPLEMENTARY Items. This would cause impulse buying and increase the AOV.
6. Try to show ADD TO CART button on FAMILY or CATEGORY PAGES for all the SINGLE SKU items.
The target should be to make the CHECKOUT PROCESS faster and increase the CONVERSION potential.
Comment by Sushant Ajmani — December 11, 2006 @ 3:57 pm