Comments on: Smarter.com Data Feed Optimization Tip http://www.loveyourfeed.com/smartercom-data-feed-optimization-tip-23.htm Data feed optimization for the shopping comparison engines by SingleFeed Wed, 21 Apr 2010 04:26:09 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Ryan http://www.loveyourfeed.com/smartercom-data-feed-optimization-tip-23.htm/comment-page-1#comment-28 Ryan Tue, 05 Dec 2006 23:54:42 +0000 http://loveyourfeed.com/smartercom-data-feed-optimization-tip-23.htm#comment-28 Lucky... you got to talk to someone at Smarter.com and actually got somewhere beneficial (if you heed their advice/tips). I've still been waiting for Smarter.com to get sku based ROI reporting going, they told me its in the works. Lucky… you got to talk to someone at Smarter.com and actually got somewhere beneficial (if you heed their advice/tips). I’ve still been waiting for Smarter.com to get sku based ROI reporting going, they told me its in the works.

]]> By: Sushant Ajmani http://www.loveyourfeed.com/smartercom-data-feed-optimization-tip-23.htm/comment-page-1#comment-24 Sushant Ajmani Mon, 04 Dec 2006 01:43:06 +0000 http://loveyourfeed.com/smartercom-data-feed-optimization-tip-23.htm#comment-24 Brian, I totally agree with your comments in regards to optimizing the product description but; this logic might work perfectly for those companies with a smaller catalog but just imagine; companies with more than 400K SKUs, modifying the Product Description and expecting the manufacturers to provide this data for each and every SKU is really a challenging task. Most of the companies don't define their description based on impulse market conditions. I believe in dividing the catalog among impulse and non-impulse items and target each set with different formatting rules because; you are not gonna get sales for all 400k SKUs in the holiday but; following an intelligent strategy throughout the year will make the life of merchandisers and product entry very smooth during the holiday season and they can focus more on Margins and Promotions rather than changing the Product Descriptions. What do you say? Brian, I totally agree with your comments in regards to optimizing the product description but; this logic might work perfectly for those companies with a smaller catalog but just imagine; companies with more than 400K SKUs, modifying the Product Description and expecting the manufacturers to provide this data for each and every SKU is really a challenging task. Most of the companies don’t define their description based on impulse market conditions. I believe in dividing the catalog among impulse and non-impulse items and target each set with different formatting rules because; you are not gonna get sales for all 400k SKUs in the holiday but; following an intelligent strategy throughout the year will make the life of merchandisers and product entry very smooth during the holiday season and they can focus more on Margins and Promotions rather than changing the Product Descriptions.

What do you say?

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