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I asked shopping comparison engines to submit the ONE data feed optimization tip they’d give merchants right now for the holiday shopping season and then explain why it matters. Here’s what Joanna Estacio, Sr. Account Manager at Smarter.com had to say…
Content is KEY!
Have you ever wondered why you couldn’t find your products through the comparison shopping engines search tool? Make some changes to your product description and expect to see some traffic!
Often times, merchants tend to leave the description field either blank or rather vague – which is a HUGE mistake. Comparison shopping engines use product descriptions to populate their search queries and that’s exactly where you come in. Comparison Shopping engines results are only as good at the data you send over so be sure to take full advantage of this often neglected field.
For example, here is a current description for a tie:
Enrich your look with a touch of paisley. A modern take on the classic look, this quality silk tie is rich in color and texture with a monotone paisley pattern allover.
Why not spruce it up with a little holiday cheer:
Looking for a Christmas present for Dad? Enrich his look with a touch of paisley. A modern take on the classic look, this quality silk tie is rich in color and texture with a monotone paisley pattern allover.
By adding this small blurb, your items will now become relevant for queries such as: Christmas Present, Christmas present for Dad, Present for Dad.
In addition, many comparison shopping sites allow you enter keywords, so it would be an excellent idea to integrate holiday terms into this field such as: Gift and Stocking Stuffer.
Here’s to a great Holiday Shopping Season!
Disclaimer: All optimization strategies are suggestions and do not guarantee success. These are data feed optimization tactics I have used or others have suggested which I think everyone should at least think about, if not test.
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