As most of you may know, a number of the big shopping engines have increased their minimum bid rates through the holiday season, some as much as 25%. That rate increase will be coming back down to normal levels in January. But beware! I just noticed this message from NexTag which translates as: “We automatically raised your rates through the holidays, but when the rate increase drops January 2nd, YOU must MANUALLY bring your bids back down to where they were before.” Seriously?

“…Please note that NexTag will not automatically lower rates on your behalf.”

They automatically raised them on your behalf. The least they could do is automatically lower them back to where they were just before the rate increase. Seems like an easy way to make a few more bucks to me. Merchants are still very busy during the month of January. I’m sure most merchants won’t be savvy and prepared to be logging in at the crack of dawn on January 3nd so they can bring their rates back down to where they were before the holiday. Please put it on your calendar!