Comments on: Product Description Field http://www.loveyourfeed.com/product-description-field-64.htm Data feed optimization for the shopping comparison engines Wed, 20 Aug 2008 14:39:17 +0000 http://wordpress.org/?v=2.0.4 by: Mitch Rezman http://www.loveyourfeed.com/product-description-field-64.htm#comment-5012 Tue, 27 Nov 2007 17:25:21 +0000 http://www.loveyourfeed.com/product-description-field-64.htm#comment-5012 I think placing promotional text in the first few lines of copy just for the shopping search engines is naïve & simply creates additional work for the up loader. If you examine conventional search engine SERPS, they put weight on the first few lines of text in addition to the title. Our site also use a hosted search solution. we have learned the first 3 lines returned by the search should contain essential information about the products. Thus the same relevant text appears at every level of search for us I think placing promotional text in the first few lines of copy just for the shopping search engines is naïve & simply creates additional work for the up loader. If you examine conventional search engine SERPS, they put weight on the first few lines of text in addition to the title. Our site also use a hosted search solution. we have learned the first 3 lines returned by the search should contain essential information about the products. Thus the same relevant text appears at every level of search for us

]]> by: Brian A. Smith http://www.loveyourfeed.com/product-description-field-64.htm#comment-5010 Tue, 27 Nov 2007 16:50:44 +0000 http://www.loveyourfeed.com/product-description-field-64.htm#comment-5010 Yes, it's definitely all about testing. And the Shopzilla reps are absolutely correct, it's one thing to get more clicks, but you have to track and make sure you're generating more sales. Because the shopping engines don't display that much copy for the description, I think the engines generate a lot of 'curiosity' clicks. So stacking the description field with promotion text could just fuel the fire. Using the first 50 characters of the description field in a calculated way, though, could be extremely beneficial. Test, track, and let us know what you find out. Thanks! Hope the holiday shopping season is off to a great start for your clients. Yes, it’s definitely all about testing. And the Shopzilla reps are absolutely correct, it’s one thing to get more clicks, but you have to track and make sure you’re generating more sales.

Because the shopping engines don’t display that much copy for the description, I think the engines generate a lot of ‘curiosity’ clicks. So stacking the description field with promotion text could just fuel the fire. Using the first 50 characters of the description field in a calculated way, though, could be extremely beneficial.

Test, track, and let us know what you find out. Thanks! Hope the holiday shopping season is off to a great start for your clients.

]]> by: Laura Mandzok http://www.loveyourfeed.com/product-description-field-64.htm#comment-5009 Tue, 27 Nov 2007 15:55:06 +0000 http://www.loveyourfeed.com/product-description-field-64.htm#comment-5009 I use this tactic as a means of adding not only the sale information, but also extra keywords to the description, like "Save 20% on all Widgets". Shopzilla reps told me that while I can use this tactic if I wish, it may result in more clicks with fewer sales from those looking to just read more about the sale. I'll test this concept and see if I get better results without the promo copy. I use this tactic as a means of adding not only the sale information, but also extra keywords to the description, like “Save 20% on all Widgets”.

Shopzilla reps told me that while I can use this tactic if I wish, it may result in more clicks with fewer sales from those looking to just read more about the sale.

I’ll test this concept and see if I get better results without the promo copy.

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