Comments on: Product Colors and Synonyms http://www.loveyourfeed.com/product-colors-and-synonyms-99.htm Data feed optimization for the shopping comparison engines by SingleFeed Wed, 21 Apr 2010 04:26:09 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Dan Barbata http://www.loveyourfeed.com/product-colors-and-synonyms-99.htm/comment-page-1#comment-19214 Dan Barbata Wed, 21 Oct 2009 20:18:58 +0000 http://www.loveyourfeed.com/product-colors-and-synonyms-99.htm#comment-19214 Good point! We call this process normalization because you are taking peculiar words and turning them into normal words. It is important to have each product “tagged” with both the unique expression and the normalized expression. So mocha sandals should appear whether the customer searches for mocha or brown. This is applicable to more than just color. In fact, almost every attribute can be normalized, it’s just difficult to do. For example, for a set of deodorant products, we normalized Mitchum for Women, Lady Mitchum, and Girl Degree all to for Women, but allowed any one of those searches to return all products, so nothing would be lost. It is a very important thing to get right, because it truly makes a huge difference in the findability of your products on a CSE.

]]> By: Ryan Douglas http://www.loveyourfeed.com/product-colors-and-synonyms-99.htm/comment-page-1#comment-18586 Ryan Douglas Thu, 17 Sep 2009 19:56:58 +0000 http://www.loveyourfeed.com/product-colors-and-synonyms-99.htm#comment-18586 Thanks for following the blog Mike! Also, since you're across the pond, consider using different variations of spellings like colour or color since there might be some common words there too. Thanks for following the blog Mike! Also, since you’re across the pond, consider using different variations of spellings like colour or color since there might be some common words there too.

]]> By: Mike http://www.loveyourfeed.com/product-colors-and-synonyms-99.htm/comment-page-1#comment-18503 Mike Tue, 15 Sep 2009 15:56:05 +0000 http://www.loveyourfeed.com/product-colors-and-synonyms-99.htm#comment-18503 Great read! I never thought of this but will now go over our colours and their naming. Great read!

I never thought of this but will now go over our colours and their naming.

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