http://www.loveyourfeed.com/keeping-your-feed-fresh-38.htm Data feed optimization for the shopping comparison engines Wed, 20 Aug 2008 14:24:52 +0000 http://wordpress.org/?v=2.0.4 http://www.loveyourfeed.com/keeping-your-feed-fresh-38.htm#comment-153 Tue, 23 Jan 2007 19:46:20 +0000 http://www.loveyourfeed.com/keeping-your-feed-fresh-38.htm#comment-153 Great tip Brian Customers will click through on those hard to find products if you've listed them in your feed though they appear as "out of stock" As for spending strategically, it shouldn't be limited to merchants with abundant resources. In a study we've just completed we've found as much as 80% of all our customers use comparison shopping before making a purchase; 80%!! With maybe 5% actually clicking through and buying. Meaning, CSEs are not Direct Marketing channels, they do not drive immediate sales and merchants must test the platform on their own to determine the impact they have on total sales. A simple test? Shut your feeds off for 1 month (when seasonality isn't a consideration) and see what happens to total store sales and those through other marketing channels. Great tip Brian
Customers will click through on those hard to find products if you’ve listed them in your feed though they appear as “out of stock”
As for spending strategically, it shouldn’t be limited to merchants with abundant resources. In a study we’ve just completed we’ve found as much as 80% of all our customers use comparison shopping before making a purchase; 80%!! With maybe 5% actually clicking through and buying. Meaning, CSEs are not Direct Marketing channels, they do not drive immediate sales and merchants must test the platform on their own to determine the impact they have on total sales.
A simple test? Shut your feeds off for 1 month (when seasonality isn’t a consideration) and see what happens to total store sales and those through other marketing channels.

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