What’s LoveYourFeed?
Over the last 2 years of covering the shopping comparison engine industry I’ve realized that merchants generally hate their data feeds. Submitting and re-submitting a ton of data feeds to multiple comparison engines, I also grew to hate data feeds. And I don’t hate much of anything…so I asked myself what I could do to improve the situation for merchants and the shopping comparison engines (who, by the way, don’t love dealing with all the errors in our data feeds).

Developing SingleFeed was the first step as I wanted to alleviate the severe pain of managing multiple feeds.

However, just submitting any old feed isn’t enough. So many merchants put big money behind PPC management and search engine optimization, but somehow expect the shopping comparison engines to peform incredibly well without any oversight. Few companies actually take the time to optimize their feeds.

That’s wrong. And that’s the basis for LoveYourFeed.

The goal of LoveYourFeed is to become an active hub for data feed optimization (DFO) and comparison shopping optimization (CSO) tips, strategies, and advice. I want to help merchants (large and small) achieve success on the shopping comparison engines.