There seemed to be a lack of information and understanding about Google Base, so I wanted to share some of SingleFeed’s learnings and expectations.

The post over at SingleFeed covers Google OneBox, Google Base Custom Attributes, and Data Feed Optimization.

Key takaways:

-Most people are submitting to Google Base through an automated XML feed which is not optimized

-Adding more information to your Google Base feed (bulk upload) might help you get exposure through Google OneBox results

-The more information Google Base gets through feeds which contain Google Base Custom Attributes, the more likely I think Google is to display OneBox results for related search engine queries as the data provided through the feed will be more relevant than what Google can crawl.