Over at the SingleFeed Blog (yes, I gave my clients a running start!), I introduced Google Base’s new pre-defined attributes. These were announced yesterday by Cynthia Kwon on the Google Base blog.

Here are some of the new attributes (definitions):
department
made_in
material
style
binding
edition
genre
pages
publisher
film_type
focus_type
resolution
tech_spec_link
zoom
functions
wireless_interface
battery_life
capacity
operating_system
optical_drive
recommended_usage
screen_size
weight
aspect_ratio
display_type
color_output
memory_card_slot
load_type
feature
height
length
width
installation
occasion
heel_height
shoe_width
age_range
platform
rating

So if you want more exposure on Google Base, consider using as many relevant attributes as possible. As I said a couple months ago: you’re the expert on your products, not the shopping comparison engines. Cynthia from Google Base echoed this comment yesterday by saying ‘After all, you (the retailer) are the true expert in the category.’

Related Post:

SingleFeed Blog - New Google Base Specs