Ok, I missed a day. I’m sorry.

Here’s a quick tip. Make sure that the products in your feed are available. Face it, during the holiday rush, you might suddenly be out of stock of a lot of items. Remove those items from your feed immediately so you’re not getting charged for clicks that will not convert. In SingleFeed, you can do this by just putting an ‘N’ in the include field - maybe those products will come back in stock in a couple weeks. If you’re not using SingleFeed, just delete that row from your spreadsheet and re-submit the feed to the proper engines.

Two reasons not to remove the products from your feed: 1) you can send the shopper to your nearest bricks and mortar store (you know, that quaint real world thing) and 2) you have an amazing upsell/alternative sell process (this product is not available, but here are 3 other products just like it which you might be interested in).

Disclaimer: All optimization strategies are suggestions and do not guarantee success (although I wouldn’t be writing these tips if I didn’t think they mattered). These are data feed optimization tactics I have used for clients on SingleFeed or others have suggested which I think everyone should at least think about, if not test (test = learning = good).