From time to time we find merchant’s trying to include phrases that are not allowed by Google Product Search’s Content Policies. The one offense we see most often has to do with merchants trying to include “Free Shipping” or similar phrases in their product titles, descriptions, or custom attribute fields. Google’s Policies state “Do not include promotional or boilerplate text in your product data feed. All text should directly describe the product you are submitting. Text relating to shipping or store policies should not be included.” which is somewhat difficult to interpret. Merchants are only trying to include valid product information to please the shopper. We recommend that you avoid using the following in your feed’s titles and descriptions:

  • Free Shipping, Free Gift, or other word with “Free” attached, 100% Satisfaction, 30 Day Money Back, Guarantee, etc.
  • Excessive capitalization of words, unless it is proper brand spelling. Example – LEGO Building Blocks is correct, but KELLOG EGGO WAFFLES is not.
  • Excessive punctuation characters or exclamation points and random symbols.
  • Gimmicky words and superlatives such as  Best, Greatest, #1, or other subjective claims.
  • Repetition of words

So be careful with the words being included in your products on Google Product Search or your products may be removed for violation of these guidelines.

http://www.google.com/merchants/policies.html