As I mentioned back in November, Yahoo Shopping, PriceGrabber, TheFind, and MSN Shopping have green sites. Now we can add Shopzilla to the list.

In celebration of Earth Day (April 22, 2008), Shopzilla launched Everyday Green Living.

Take a look at the different sections (Everyday Green, Green Kitchens, Green Bedrooms, Clothing & Beauty) and optimize your titles and descriptions to get included in these areas.

For example, Lake Champlain Chocolates sells Organic Chocolate and because of the titles/descriptions in their data feed, you can find their listings under Shopzilla’s Organic Chocolate or Fair Trade Chocolate section.

Don’t expect inclusion in one of these Green areas to solve all your shopping engine problems, but paying close attention to these merchandising sections can provide a healthy boost to your traffic.  And a lot of times it just comes down to making smart choices with keywords in your data feed.

The next big shopping holiday is Mother’s Day.  Most of the major shopping engines will launch Mother’s Day sections in a couple weeks.  If you have the perfect Mother’s Day present, don’t be shy about it.  Use the keyword phrase ‘Mother’s Day’ in your title, description, and any other applicable fields.