AskMen’s, the top 10 Mother’s Day gift ideas include:

10. Home Spa Products
9. Heart Pendant
8. Home Decor (Bowls, candle holders and crystal giftware)
7. Perfume
6. Waterlilies by Claude Monet
5. Gift Basket
4. Flowers
3. Massage and Spa Treatment
2. Watch
1. Diamond Earing
With a special bonus being the movie Pshyco. (I’m not kidding!)

So if you sell any of these items, it’s time to let the shopping engines know that your products make the perfect Mother’s Day present. Right now if you type Mother’s Day into most of the top shopping comparison engines, you’re flooded with Gift Baskets and Flowers (except on Shopping.com where motherboards seem to be the most relevant and on NexTag where they return incredibly diverse results). Well, what about you jewelry sellers? What about you perfume sellers? Make sure to include ‘mother’s day’ or ‘mother’s day gift’ or ‘mother’s day present’ in your titles and descriptions in order to pick up some of the Mother’s Day traffic.

Furthermore, if you submit to PriceGrabber or have ever considered submitting to PriceGrabber, take a look at the categories they are already pushing on their Mother’s Day Guide and see if your products might be a good fit. There are only 10 matches under ‘Mom Charms‘. You could quickly and easily add your products, paying careful attention to proper categorization, and dominate the category.

PS.  Kudos to PriceGrabber and Yahoo! Shopping on their Mom’s Gift Guide sections.

PPS.  Kudos to PriceGrabber (Go Michele!) for proactively calling merchants about the Mom’s Gift Guide section.  Granted, the calls were to sell a sponsorship, but at least someone reached out to merchants to notify them of the opportunity.

As I mention over at SingleFeed, Become has ‘granularized’ its taxonomy.  As I’ve said time and time again, proper categorization is one of the main drivers of success on the shopping comparison engines.  Make sure to take advantage of the updated taxonomy.

While your total clicks may go down as you refine categorization, your overall conversion rate should rise.

Over at ComparisonEngines, I introduce Smarter video reviews. The tight integration of these reviews in Smarter’s search listings present an attractive opportunity for smart merchants.

If I were a retailer of a no-name manufacturer/brand of a popular product, say IP phones, I’d create honest video reviews of all of my products mentioning that they are great alternatives to the major manufacturer/brand models. I’d then submit the video reviews to Expo TV (which powers Smarter’s video reviews) and wait for them to show up on Smarter.

Now when someone does a search for IP phones and lands on a page with 100s of products, because of how tightly Smarter has integrated these video reviews, I have a feeling a high percentage of browsers will click to view the reviews. If you’re the only person who has a review (or in the future, if you’re the person with the highest rated reviews), you’ll potentially get a good amount of views. Well, right under the video review is your product as Smarter has integrated the videos on a product level. While you haven’t necessarily driven the user to your store (this would only happen if you were the sole retailer of the product, otherwise the user gets the normal comparison engine page listing multiple retailers), you’ve at least made sure the user is aware of your set of products.

There are lots of other more creative uses to get traffic and sales from these video product reviews, but I’ll leave that to your imagination.

Think of a video review as a product attribute on Google Base…when someone sorts by an attribute on Base, only the merchants that listed that attribute in their data feed are included in the search results. When someone clicks on Video Reviews on Smarter because they are overwhelmed by the choices in a category, only the associated products show up right under the video review and above all the other product listings.