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Data feed optimization for the shopping comparison engines by SingleFeed
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There seemed to be a lack of information and understanding about Google Base, so I wanted to share some of SingleFeed’s learnings and expectations.
The post over at SingleFeed covers Google OneBox, Google Base Custom Attributes, and Data Feed Optimization.
Key takaways:
-Most people are submitting to Google Base through an automated XML feed which is not optimized
-Adding more information to your Google Base feed (bulk upload) might help you get exposure through Google OneBox results
-The more information Google Base gets through feeds which contain Google Base Custom Attributes, the more likely I think Google is to display OneBox results for related search engine queries as the data provided through the feed will be more relevant than what Google can crawl.
Just posted an intro to Google Base custom attributes over at SingleFeed. If you’re not submitting Google Base Custom Attributes (GBCA), it’s time to start. It’s an important data feed optimization tactic for Google Base.
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