We all know that Google Base supports many different types of listings: products, jobs, recipes, travel packages, reviews, vehicles, housing, etc… Google refers to these as item types (not to be confused with the more specific product type). In true Google fashion, you can even create a custom item type. Users can filter their search results on Base by item type and Google probably considers it as a ranking factor, just like any other attribute. Also, only listings with item type “products” will appear on Google Product Search. For all these reasons, it is important to make sure you have the correct item type selected. We work closely with Miguel Salcido over at eVisibility and recently noticed that the bulk upload for one of his clients, costume e-tailer Star Costumes, was listed under the incorrect item type. We switched this to “products” on Oct 16 and, well, the numbers speak for themselves:

Leads per Day from Google Base (for Star Costumes):

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