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	<title>LoveYourFeed.com &#187; Become</title>
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	<description>Data feed optimization for the shopping comparison engines by SingleFeed</description>
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		<title>SingleFeed Recommends Become.com&#8217;s ROI Tracker</title>
		<link>http://www.loveyourfeed.com/singlefeed-recommends-becomecoms-roi-tracker-97.htm</link>
		<comments>http://www.loveyourfeed.com/singlefeed-recommends-becomecoms-roi-tracker-97.htm#comments</comments>
		<pubDate>Fri, 24 Apr 2009 23:55:32 +0000</pubDate>
		<dc:creator>Ben Fowler</dc:creator>
				<category><![CDATA[Become]]></category>
		<category><![CDATA[become.com]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[roi tracker]]></category>
		<category><![CDATA[tracking]]></category>

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		<description><![CDATA[A few posts back we recommended that if you are advertising your products on NexTag and Shopping.com, you ought to consider installing their respective ROI Trackers. These ROI trackers in particular not only give you another vantage in which to view and analyze your campaign performance, but more importantly, they can boost performance, getting you a higher return for your advertising [...]]]></description>
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		<title>What I Love About Become &#8211; Merchant Communication</title>
		<link>http://www.loveyourfeed.com/what-i-love-about-become-merchant-communication-95.htm</link>
		<comments>http://www.loveyourfeed.com/what-i-love-about-become-merchant-communication-95.htm#comments</comments>
		<pubDate>Tue, 10 Mar 2009 01:06:08 +0000</pubDate>
		<dc:creator>Brian A. Smith</dc:creator>
				<category><![CDATA[Become]]></category>
		<category><![CDATA[become.com]]></category>
		<category><![CDATA[email newsletter]]></category>

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		<description><![CDATA[From Become&#8217;s inception, I&#8217;ve had a soft spot for them from a merchant perspective.  While they haven&#8217;t gotten everything right, I&#8217;ve always appreciated their focus on helping merchants succeed.  And this year, Become seems to be out front in effectively communicating their value proposition.  Since the beginning of the year, I believe I&#8217;ve received 7 [...]]]></description>
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		<title>Update Become Categorization for Better Results</title>
		<link>http://www.loveyourfeed.com/update-become-categorization-for-better-results-49.htm</link>
		<comments>http://www.loveyourfeed.com/update-become-categorization-for-better-results-49.htm#comments</comments>
		<pubDate>Mon, 09 Apr 2007 08:25:33 +0000</pubDate>
		<dc:creator>Brian A. Smith</dc:creator>
				<category><![CDATA[Become]]></category>

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		<description><![CDATA[As I mention over at SingleFeed, Become has &#8216;granularized&#8217; its taxonomy.  As I&#8217;ve said time and time again, proper categorization is one of the main drivers of success on the shopping comparison engines.  Make sure to take advantage of the updated taxonomy.
While your total clicks may go down as you refine categorization, your overall conversion [...]]]></description>
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