LoveYourFeed.com

A few posts back we recommended that if you are advertising your products on NexTag and Shopping.com, you ought to consider installing their respective ROI Trackers. These ROI trackers in particular not only give you another vantage in which to view and analyze your campaign performance, but more importantly, they can boost performance, getting you a higher return for your advertising dollar.

Add Become.com’s newly improved ROI tracker to our recommended list. We recently found that they have made significant improvements to their ROI tracker. Once installed, it will track your products’ conversion rates and use that information to provide a ranking boost to products that are performing well and downrank poor-performing ones. This should improve your conversion rate and ROI! Thanks Become.com!

SingleFeed currently offers an all-in-one shopping engine tracking solution, allowing you to see real-time click and conversion data across all shopping engines in one handy online interface. Even if you have our tracker installed, we still recommend that you install these ROI-improving trackers from NexTag, Shopping.com, and now Become.com.

From Become’s inception, I’ve had a soft spot for them from a merchant perspective.  While they haven’t gotten everything right, I’ve always appreciated their focus on helping merchants succeed.  And this year, Become seems to be out front in effectively communicating their value proposition.  Since the beginning of the year, I believe I’ve received 7 emails announcing new features or making recommedations to improve my performance on Become.  This is a great customer retention strategy as well as an impressive effort to help merchants succeed.

In case you’re curious what Become has been up to, here are some of the recent email topics:

Become.com Tip of the Week:  Product Titles (Optimization)

What’s New on Become.com: Hot Products (Optimization)

Become.com Update:  New Logo Policy (News/Optimization)

Great News from Become.com! (News – qualified leads and conversion % up)

New Become Campaign Management Tool (News/Optimization – Install the new ROI tracker)

Become.com Feature:  ROI Tracker (News/Optimization – Install the new ROI tracker)

Become Tip of the Week: Improving Conversions (Optimization – How the new ROI tracker works)

There’s a lot of great work here to help you perform better. If you’re interested in working with Become, SingleFeed can help you get started or just email Become directly at ‘getclicks at become.com’.  And if you’re a current Become merchant and missed any of these emails, make sure to get in touch with your account manager.

As I mention over at SingleFeed, Become has ‘granularized’ its taxonomy.  As I’ve said time and time again, proper categorization is one of the main drivers of success on the shopping comparison engines.  Make sure to take advantage of the updated taxonomy.

While your total clicks may go down as you refine categorization, your overall conversion rate should rise.