For those merchants that haven’t felt the pinch of the holiday increase in CPC pricing, it might be time to test product level bidding on Shopzilla. Most merchants don’t know anything about bidding on the shopping search engines, so increasing your bids by just a penny or two can actually make a difference.
Disclaimer: All optimization strategies are suggestions and do not guarantee success. These are data feed optimization tactics I have used for clients on SingleFeed or others have suggested which I think everyone should at least think about, if not test (test, test, test).
This is just the first part. After you bid, check back to see if your positioning for those products have improved on the page.
Realize (1) that some shopping engines don’t have real-time updates on their bidding and (2) the person ahead of you may acutally be more than one or two pennies higher in bidding.
Comment by Greg Haslam — December 6, 2006 @ 10:58 am