For those merchants that haven’t felt the pinch of the holiday increase in CPC pricing, it might be time to test product level bidding on Shopzilla. Most merchants don’t know anything about bidding on the shopping search engines, so increasing your bids by just a penny or two can actually make a difference.

Disclaimer: All optimization strategies are suggestions and do not guarantee success. These are data feed optimization tactics I have used for clients on SingleFeed or others have suggested which I think everyone should at least think about, if not test (test, test, test).